Patagonia, founded by Yvon Chouinard in 1973, is committed to environmental sustainability, urging consumers to buy less and prioritize high-quality, long-lasting products. In addition to giving 1% of annual sales to environmental causes, Patagonia has pledged to donate its $3 billion business to the Patagonia Purpose Trust, focused on combating climate change. This ongoing commitment reflects Chouinard's lifelong dedication to preserving the outdoors for future generations.